When I started my first coaching business in 2003, I tried to be all things to all people. My business card listed anything and everything I wanted to help you with: life, business, career, creativity, work/life balance… nobody noticed me.
I remember going to networking events and sounding like everyone else. I was so lost!
Then I remembered something from growing up in a family business: to succeed, people need to find you and remember you.
I set out to find what made me unique and memorable, and tied that into my offers, services, marketing, events… everything!
I developed a message built around my unique gifts and my special way of showing up in the world. Each time I demonstrated those gifts through coaching, mentoring, speaking, and teaching, it reinforced my message, attracted more clients and anchored my name in my industry.