Here’s a great way to talk about what you do and capture people’s attention:
The LOVE-HATE-CREATE Message
It’s a simple 3 step message that conveys your passion, your place as a thought leader, and your solution. When you put the pieces together (there’s even an example for you), talking about your business will become a pleasure and not a chore.
Ready? Here we go:
Step 1: LOVE
What do you LOVE about what you do and the people you serve?
Start off by saying that. “I LOVE ____________”.
Step 2: HATE
What do you HATE (or what drives you crazy) either in your industry or how people are NOT being helped? What’s wrong that you’re willing to expose and talk about?
Say that next. “What I CAN’T STAND (hate) is how everyone is ________________”
Step 3: CREATE
What have you CREATED as a solution to this? How have you innovated?
Say that next. “So I CREATED _____________”.
Put it all together and you have a really cool way of talking about your business!
LOVE: I LOVE teaching consultants and coaches how to grow their businesses and stand out in the market.
HATE: What drives me CRAZY is when people go for copycat solutions that only make them blend in more. They end up feeling frustrated and convinced that their Talent and Genius aren’t worth anything!
CREATE: So I created T.A.G. The Intersection of Talent and Genius to teach them exactly how to pinpoint their unique Talent and Genius and use that to attract perfect clients and make more money than they ever imagined.
1. Try this out for yourself! Create your own Love-Hate-Create message.
2. Leave a comment below! Can you rock this strategy?
October 30, 2013 Market Positioning