The Profit Trifecta: 3 Wins for a Successful Coaching or Consulting Business
My dad sure loved the horse races… and I guess I picked up a few words along the way that stuck in my head. One is “TRIFECTA”.
Purists have their own definition, but for this video I look at it as 3 wins you must achieve in order to have a fully alive, successful business… particularly if you’re a coach or consultant.
First you must have POSITIONING.
Expert positioning, where YOU stand out as an expert solution and your Talent and Genius (T.A.G.) shine.
You’re crystal clear about who you are, what results people get from working with you, and why you’re a unique solution for common problems.
Second, you need LEADS.
But not just any leads, not just “anyone with a pulse”. You need leads comprised of your IDEAL CLIENTS. People who’ll get you and your wacky self. People who’ll leap at the chance to work with you because you’re the obvious choice. And where do you get those leads? How do you find them?
Think of all the ways you get yourself out to the world: speaking, social media, videos (like this one!), blogging, etc etc etc.
Craft your lead generation so it speaks to “your people” and opens the door for them to move closer to you.
THIRD, you need KILLER OFFERS.
Killer Offers are what people buy from you- something they’ll invest in happily and with excitement. They can see, taste, feel, and smell the results and can’t wait to get started working with you.
Killer Offers can be high priced coaching packages or even low priced membership offers… the point is to have them, use them, and sell them!
After you watch this video, please download my free training Get Paid to Be You. Put all these tips together, and you’ll have the ingredients for a successful, profitable coaching business that makes you feel FULLY ALIVE!
P.S. I’d love your comments below!