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More Naps, Less Work: 5 Benefits Of Being an Expert

By Market Positioning, Uncategorized No Comments

 

Orange Kitty knows how to chill

Take it from my nap-loving orange cat:  there are far more reasons to take a nap than to slave away working yourself to the bone.

Ah, but perhaps you were raised by HUMANS who over-emphasized the virtues of hard work. And you may say, “But I own a business- if I don’t work, who will?”

I’m not saying to abandon work and responsibilities, but chances are you’re working harder and not working smarter. One of the BEST ways you can leverage your time, effort, and energy is to smartly position yourself as an expert. When you do that, you become more visible, opportunities come to you, and you don’t have to toil so hard reaching out to people one by one.

Here are 5 reasons why you want to showcase your expertise and make it a big part of your marketing so you can work smarter and not harder:

1. Experts have the “wow” factor

Being a recognized expert raises your status. People see you as an authority and sometimes even as a celebrity in your field. That “wow” factor captures people’s attention so their eyes and ears are on you… and not on your competitors!

2. Experts get traffic

Your expertise can boil down to a searchable keyword or phrase. When you use that in your marketing, then web searchers find you when seeking a solution. You become top of mind and top of the search engines. Your lead generation magnifies and people find out about you without any effort on your part!

3. Experts get interviewed

Positioning your business around your expertise alerts the media that you’re an expert with something to say. Reporters, radio hosts, podcasters, TV shows, and cable shows are always looking for guest experts to speak on topics of interest.

 4. Experts get clients

Because of your increased visibility, people get to know, like, and trust you faster. As a result, they’re more open to hearing about how to work with you. Your credibility is already established and you don’t have to work as hard to prove yourself. Plus, your expert status makes you the obvious choice for clients looking to work with the best!

5. Experts leave a legacy

As an expert, you influence the world. Your advice, tips, and wisdom shape others who’ll go on to impact people in their lives. When you share your expertise, you’re not just shaping one life- you’re shaping many!

Action Step: 

What are you doing to get your expertise into the world? How are you using it to attract clients and opportunities?

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Put these strategies to work in YOUR business:

Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!

There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!

Strategy Session with Nancy Marmolejo

 

10 Tips to Create Killer Content

By Market Positioning No Comments

“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares?

First of all, LOTS of people care. When you create content, you’re taking your wisdom and packaging it so others can learn from it. It can be something as simple as a checklist or as elaborate as a video series.

Follow these 10 tips so creating content is always on your mind and something you do on a regular basis to promote your business.

1. Listen

Keep your eyes and ears open and look for teachable moments. Tie your content into everyday life with analogies that loop back to your area of expertise.

2. Survey

Ask your list, friends, network, or Facebook connections questions to help you understand what people want. Find out the challenges and obstacles people are facing then create content to address those issues.

3.  Repurpose

A single topic can be repurposed into multiple formats and still stay fresh and relevant. For example, an article you write could be turned into the topic for a video, webinar, blog post, podcast, speech. People will consume the same information in multiple formats- repurposing will help you do that.

4. Repackage

Look back at things you’ve created over the past months or years. Bundle similar topics together into a repackaged version. It gives new life to your content!

5. Report

Find something to report on whether it’s in your industry or from information you collect. Publish it in multiple formats to leverage.

6. Piggyback

Is there a hot topic in the news? Something everyone is talking about? Put your opinion or findings together and piggyback on the idea. What will make you stand out is having your own opinion and using your content to differentiate yourself from the rest.

7. Systematize

Create an editorial calendar and use it to brainstorm topics you’ll use in your content. Be consistent with your topics so people can easily identify your expertise with the solution they need.

8. Collaborate

Team up with a colleague and co-create content. Interview each other, create something together, or cross promote.

9. Rant

Nothing gets the blood up like a good old rant. Is there something you want to speak up about? Let that fuel your content.

10. Recycle

Like repurposing and repackaging, recycling is giving life to existing content. If you have something you created years ago that’s just collecting dust, bring it out for a revival!

 Remember: creating content anchors your status as a recognized expert. Take these tips and get your message out there!

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Are you ready to leverage your expertise so you attract more clients and make more money? Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!

There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!

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Wild Idea: Media Spots That Still Pay Off!

By Business Motivation, Uncategorized No Comments

Here’s another gem from a series I created a while back called The Wild Idea That Paid Off.

The Wild Idea That Paid Off celebrates creative risk taking that defied common sense and netted big gains. In this segment, I tell a powerful story about my own path that illustrates 3 big points:

1. Don’t wait until you know everything.
2. Learn how to improvise.
3. Leverage the heck out of opportunities!

Using this philosophy, I took a bold move with a seemingly insignificant event and turned it into massive media attention that still pays off today. Listen in below:


Note: the link I mention in this presentation to Virtual Chat Series is inactive. To touch base with me, go to www.TalentAndGenius.com Share your wild ideas that paid off in the comments below!