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marketing tip

[VIDEO]Credibility-6 Tips to Get It!

By Market Positioning, Uncategorized No Comments

If you’re the only one singing your praises, then you’ve got a problem.

You see, in order to be taken seriously as an expert you need OUTSIDE PROOF that you’re all that.

This is what we call “credibility”. And how do you get credibility? And what if you’re just starting out?

Watch this video to get great tips PLUS my attempt to speak Latin. Really.

If you like this, please SHARE and be sure to leave a comment!

[VIDEO]Watch Your Tone!

By Marketing Tip No Comments

“Watch your tone, young lady!”  Oh if I had a dollar for every time my mom scolded me with that one when I was a sassy little teen. Even if I was saying something benign, a sarcastic tone changed the meaning of EVERYTHING!

Let’s fast forward to today… maybe you’re not getting chastised for your tone anymore but you still need to WATCH IT like a hawk.

The TONE you’re marketing in is as important (if not more) than what you’re saying in your message. It can alter perception, speak volumes about who you are, and either attract or repel clients.

Watch this video… and if you have a piece of paper handy, jot down notes! This is important for every aspect of your marketing. You’ll be more conscious of HOW you’re saying things… not just focused on WHAT you’re saying.

More tips!

Be sure to download my FREE training Get Paid to Be You. It will help you reveal your Talent and Genius and the authentic tone that will be true to you and bring you the most success.

Click here to get your free copy

Steal These Words! [VIDEO]

By Market Positioning No Comments

In this video, you’ll learn how to talk about your business with powerful words that turn heads and capture people’s attention.

Any words?

Oh no, my dears.

Because in this video you not only get a really great marketing lesson, but some grade school nostalgia! If you ever wondered why your teacher insisted you learn the difference between a verb, adjective, and adverb… well, now you have a real world example to prove her point.

You’l discover the power of VERBS and how different verbs convey your expertise. You don’t want to use the wrong words- find the right words and your ideal clients will flock to you.

Steal any of the 3 words I share in this video, put them to work in your business and you’ll see results.

The right words, the right positioning, the right business.

Click HERE to apply for a strategy session and see how to put it all together for your business!

[VIDEO] T.A.G. Starts Here

By Business Motivation, Uncategorized No Comments

Remember when you were a kid? Remember how much fun you had playing, dreaming, and being YOU?

That’s still in you… and by tapping into your Talent and Genius (T.A.G.) you can bring the best traits of your inner child to work with you TODAY.

Watch this video and find out how to integrate all these amazing pieces that make you YOU.

*Shot on location in a very special place for me!*

Leave your comments below and tell your Facebook friends, et al to check this out!


Have You Forgotten Who You Really Are?

By Marketing Tip, Our latest news No Comments

There’s an identity crisis rampant in the online marketing world.

People don’t know who they are anymore. And they’ve run out of words to describe things. Perhaps you’ll recognize some of these?

The fear of failure has turned many amazing folks into boring old clones… and the situation keeps getting worse.

I talk to so many people gripped by fear. They’re making moves they “think” are smart, but really it’s just a copy of what someone else is doing.

From the language they’re using in their marketing to how they describe themselves, it’s just one big boring snore-fest.

You know what I mean… and if you interact with me on Facebook, you know how much juice comes out of these observations when I post them.

Sure, I get plenty of amens and hallelujahs on Facebook, but what I really want to see is CHANGE.

I want to see people get back in the driver’s seat of their own business and stop living in this place of fear.

Like you, I want simplicity. I don’t want complicated approaches to success because frankly the world is complicated enough. I want my business to be a sanctuary, a creative expression that fills my bank account and allows me the freedom to do the things I love with people I love.

I want the same for you.

Doesn’t that sound heavenly?

Here are 3 things you can do to get out of the doldrums and hit your stride:

1. Position yourself so your Talent and Genius shine.

Your Talents are the hard skills you’ve honed through life, work, education… and you do them well. Your Genius is that natural bundle of strengths you own. Nobody taught you to be intuitive, compassionate, analytical… you just have it.

2.  Don’t be a copycat.

If everyone is zigging,  I want you to zag. Make sound business decisions, but take a greater effort NOT to blend into the woodwork. See the image above to remind you of that.

3. Master your message and get it out there to the people who count- not EVERYONE.

You don’t have to court huge audiences- just connect with the people who’ll get you. The ones who you can easily build trust with. These are your ideal clients. You actually don’t need thousands of people on your list to be a success. You just need to get the word out in front of your people… and let them know you’re a solution for them! From that point you can make offers, help people get results, and have a very profitable business.

Next Steps:

Keep reading my tips and implement them on your own. Or…. fill out the form below to learn about my private mentoring programs. From small groups to exclusive in-person retreats, you and I can put our talents and genius together to transform your business… and maybe even your life!

Fill out my online form.

Spotting Your Talent

By Business Motivation No Comments

My daughter went for a walk with her uncle and his family along the shores of San Francisco Bay.

Like any kid would do, she picked up rocks and threw them into the water, sometimes to skip them, at other times to see how far they would go.

Her uncle noticed she had a pretty good arm. And being a coach to his daughter’s softball team, he became curious.

“Who taught you to throw like that?” he asked.

“Throw like what?”, she replied.

“Like THAT!”, pointing to the ripples far away in the distance.

“I dunno”, she shrugged and ran off to rescue a piece of driftwood from between two larger stones.

In a moment of childlike playfulness, my daughter did what all kids do when faced with calm waters and a rocky shore: she picked up a stone and threw it into the water.

And in a moment of keen observation, her uncle saw raw talent with immense potential.

She had no idea she possessed the skill.

Chances are, though, you may have trouble spotting your strengths and talents when you look at yourself. I hear this a lot from clients, especially the ones who are multi-talented.

You’re too close to see the forest from the trees. When you can’t articulate what you’re great at, then what are you really offering in the marketplace? Vagueness doesn’t sell. Neither does confusion as in “Today I’m a life coach! Tomorrow I’m a marketing expert! Next week I’m a social media trainer!”

Not having a handle on this is costing you in clients, new opportunities, and revenue. It’s that simple.

So what are you GREAT at that you’re not claiming?

Every moment spent NOT claiming your greatness and bringing it into your business, is money lost.



P.S. I never want to leave you hanging, thinking you have to figure this all out on your own. If you’re ready to contact me and learn how to integrate your greatness into your business and use that to stand out, get more clients, make more money, and enjoy a lifestyle you desire… then fill out the form below for a complimentary strategy session with me.

There’s no obligation. We’ll determine if your challenges and my expertise are a good match then discuss ways we can work together.

Spaces fill up… and not everyone who applies will qualify. Be thorough, honest, and as detailed as you need to be. I look forward to hearing from you.

Fill out my online form.

[VIDEO] 3 Letters With Huge Impact

By Build Your Business

What happens when you take 3 simple letters and apply them to your business?

Ka-pow!! That’s what happens.

If you’re a coach, consultant, trainer, speaker, or other knowledge based expert then this will give you an immediate solution to help you stand out from the others in your field.

Over the years, I’ve helped THOUSANDS of business owners skyrocket their visibility. But a higher tier of clients emerged who took an even bigger leap… and these 3 letters spell the secret to their success. I want you to have that kind of success for your business, too.

Watch this video, like it, share it, and let me know what you think!



[VIDEO]Bloom Where You Are Planted

By Marketing Tip No Comments

The solution to your marketing problems isn’t in another gadget, it’s inside of YOU. I call it the Intersection of Talent and Genius, the unique place where your uniqueness shines.

We are surrounded by change- technology changes, the world changes. It can be exhausting to keep up with it all. But deep inside you is the precise place that defines you as unique. And when you find that, EVERYTHING changes.

Discover a market positioning tip that can help you sell more, attract incredible clients, and open up opportunities. Watch this video and let me know what you think!

[VIDEO] How to Talk About Your Business

By Marketing Tip No Comments

Talking about your business is a great way to let your Talent and Genius shine.

The problem is, most people stink at talking about their businesses!

This “30 second pitch” thing… whose idea was that? It’s turned a generation of business owners into robotic word-spewing automatons.

Rest your weary minds, my friends. You don’t have to keep memorizing scripts just to say hi to someone.

Watch this video and discover how to ditch the pitch and engage in the Fascination Conversation!