Back in school, I remember getting the word “succinct” on my vocabulary list.
“Why do we need to learn THIS word?”, I groaned to the nuns. (Carmelite Sisters of Charity… I think they wore army boots and brandished weapons under their habits, but we’ll save that for another post.)
They couldn’t really answer beyond “Because we say you must learn it!” … right before I was sent to Mother Superior for some lecturing on talking back in class.
Fast forward from my insolent youth and into today: I actually get asked questions using the word SUCCINCT several times a week.
When I ask someone “What’s the biggest challenge you have right now in your marketing?”, 9 times out of 10 someone will say “I can’t say what I do succinctly.” Or “I can’t be succinct in my marketing communication and it’s driving me crazy and costing me.” Same thing, different word forms.
Ah, so the real world does use the word succinct and it seems to be a hot topic!
People I work with come to me with wordy descriptions of what they do. They’re in utter pain because without a concise way to describe how they help others, they get passed over and can’t transform the lives and businesses they can help.
They also can’t communicate the value of their work, connect it to the needs of their clients, and thus increase their revenue.
The “talk about what you do” thing is the hinge on the door that opens up to more business. If you’re having trouble with that, then you’ll have trouble generating the interest you need to get more sales.
Being succinct is the name of the game but it takes practice and retraining. It’s about distilling large pieces of information into bite sized nuggets people can mentally latch onto and associate with.
Here are 3 tips I give my clients to retrain them to be succinct. Put these into practice and your succinct message will be much easier to get to:
Practice those 3 steps and you’ll find yourself getting to the gist of things much more quickly and easily. When you can dial in your message succinctly, people will get what you do, want what you offer, and hire you!
Next step? Connect with me for a consultation to learn how to apply these principles to your business.
The Deep Genius work was a perfect fit for our event, and the attendees were given great tools that they could put to use at work and in their personal lives. I highly recommend Nancy for corporate or personal groups! She was great to work with and I’m so glad to have connected with her.
Erica Stall-WigginsDirector of Marketing and CommunicationGeorge P. Johnson Experiential Marketing
Understanding my talent and genius and applying it to my business communication keeps me focused and profitable.
Matthew PetersAuthority Marketing FIlms
Nancy’s work offers personal branding through a DEI lens in a way that speaks to minorities and people of color. She understands the nuances of why communicating assertively can be a challenge for many and offers several options to suit each person’s style and experience. I highly recommend Nancy as a trainer and speaker to any organization!
As a result of this program designed for Native American aerospace engineers, participants experienced advances in their careers with measured results ranging from increased visibiity in their current roles, to promotions, to salary increases, and other quantified gains.
James LeathamNative American Aerospace Engineering Group
Nancy did an amazing job guiding our Board and staff team through a full-day messaging retreat following a 3 year strategy and rebranding process. Not only does she specialize in helping other realize their own deep genius, she is the role model for the concept herself. We’re more on point and smarter because of our time with you!
Laura DeatonExecutive DirectorMultiplier
Nancy is one of the freshest, most thought provoking voices in business. Every time I have a conversation with her, I come away changed and my mind starts turning in a different way.
Bill BarenVisionary Alchemist, Founder of Bill Baren Coaching
Nancy delivers, and you should not pass up the opportunity to work with her.
Nancy has a true gift when it comes to unlocking the genius in all of us and giving clarity in a world of confusion.
AJ RobertsWorld Powerlifting Record Holder, Entrepreneur, Speaker, Author
Nancy spoke on the importance of developing a personal brand to a group of 50 CFOs in our Silicon Valley chapter. She was one of the most popular speakers we have ever had. Her insights into developing a personal brand was eye-opening, even for a group of highly accomplished executives. She was able to connect with each CFO on a personal level, and offered a very pragmatic approach to developing a unique and authentic personal brand.
Jack McColloughCFOLeadership Council of Silicon Valley
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