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professional woman, personal branding

Personal Branding: 4 Questions To Start With

By Personal Branding

Personal branding is your  way to show the world who you are, what you know, and what you stand for. You use it to communicate all you bring to the table so ideal clients will buy from you and perfect opportunities come to you.

A lot of people start on the outside when working on their personal brands: they get a new headshot, buy new business cards, get their websites redesigned.

Personal Branding: Where To Start

The place to start  for personal branding is not on the outside. It’s INSIDE, and giving yourself a bit of time to go within will help you develop a personal brand that is compelling, clear, and attractive to your ideal clients, prospects, employers, referral partners and other opportunities. It will also help you feel more confident because you’ll be showcasing your strengths and Deep Genius™.

Being self-aware is the first step to both developing your personal brand and really owning it. The more you understand yourself and what makes you tick, the better you can understand your personal branding and bring it to the forefront to build your business, grow trust, and advance your career.

The place to start is to look at who you are and what drives you. These four questions guide you through the basics and give you solid place to launch your personal branding from. After you reach clarity on these four points, you’ll have a starting point to create your message, visual brand and more.

1. What Are Your Values?

Your values are the beliefs you operate under and are a big factor for your personal branding. They guide your decisions by determining what matters most to you. Think about situations, behaviors, or trends that drive you crazy and make you angry. There’s a good chance these irk you because they trample over your values. Your dislike of trolls on social media flies in the face of your value of RESPECT. Seeing people hoodwink others steps on your value of HONESTY.

Think about your values and identify your top 5-10. Observe yourself and how you see these values showing up in your life and work. Because your personal branding reflects who you are, it will reflect your values whether you’re consciously doing that or not. Be sure you are highlighting the values you stand for, not someone else’s.

Here are a few to get you started: integrity, honesty, advocacy, beauty, luxury, elegance, freedom, individualism, self-determination, community, togetherness, service, education, creativity, artistry, fairness, justice, equality, religion, spirituality, order, neatness, simplicity.

2. What’s Your Big Why?

Personal branding is an expression to state what drives you. What’s the big reason fueling you in life? What’s your purpose? What’s your mission?

Are you here to bring peace, love, and understanding? Are you here to poke holes through paradigms and get people to look at the world differently? Will you be the first to do or be something? What is your dream? Where do you feel called to serve?

When you find your Big Why, work no longer feels like work. It’s your passion. Time collapses and bends when you’re immersed in your Big Why, and even working long hours can feel like five minutes because you’re so inspired and motivated.

When you recognize your WHY and how it works in your life, you can highlight it as part of what makes you unique… ie, your personal brand.

3. What’s Your Deep Genius™ ?

The dictionary defines genius as “exceptional intellectual or creative power or natural ability”.  Combining that with your learned skills and strengths gained through life experience, you have your Deep Genius™.  It’s a key differentiation in the way I approach personal branding with my clients. It’s your unique imprint on the world, the invisible force inside you that drives innovation and potential. It’s your secret stamp.

Think of the things that come easily and effortlessly to you. These are your natural strengths- the things that make up your genius. You may have a natural gift with people, children, animals, difficult situations, mathematical problems, logistical challenges, spatial relationships, making money, business, selling, marketing, language… the possibilities are endless. Look at your own skills and spot the things that come second nature to you. That’s the first step of finding your Deep Genius™.

4. Why Does It All Matter?

You’re here to make an impact. You stand for something. You have a voice. Why does that matter?

A key part of your personal brand is knowing what you’re an advocate for. An advocate is here to stand up and be the voice that’s heard.

You can be an advocate for kindness, and that shows up in your work around customer service,  working with the elderly or in the field of diversity and inclusion. You can be an advocate for financial freedom and teach people ways to make their money work for them. You can be an advocate for longevity and work in the area of health and wellness. No matter what you do or who you work for, you are an advocate for something. Look at your values and your Big Why and you’ll see the clues there. Knowing this gives depth to your personal brand and lets you speak passionately about what you do.

By answering these four questions, you now have the basis for your personal brand. From this point, you’ll build out by aligning this with your  precise skills, competency, personality, and expertise. You’ll feel more clear when creating visual branding such as a website, logo, or photos.

Starting from the inside is the strongest way to land on your true, unique personal brand. By taking a few moments to look at who you really are, you’ll find that your personal branding is nothing more than you stating the truth of who you are, proudly and confidently.

 

Ready to Uncover Your Deep Genius™ Personal Brand?

The fastest results happen when you have a dedicated professional guiding you every step of the way. That’s what I do and it’s my Deep Genius™. Working together, we discover hidden assets that help you make more money, advance your career, get known in your industry and make a bigger impact.

Click HERE to learn more about personal branding coaching with me 

Before You Reinvent Yourself, Watch This

By Personal Branding

Over the past few months, I’ve had many conversations with people who say they want CHANGE in their business or career. “I’m burned out”, “I’m tired of this”, “Everything feels so numb when it comes to my business”, are just a few of the things people have told me.

At first I thought it was time to talk to people about REINVENTING themselves… until a friend of mine challenged me to think deeper on it. “Is it really reinventing they want or something else?”

As I thought on it, I realized it was more than that. What I discovered about reinvention is that it’s often a REACTION to something, an attempt to please an external source.

That’s when I focused on another word: RECLAIMING.

Reclaiming is a proactive stance you take to understand your strengths, your gifts, your purpose and what you truly want to do with your life. In this Facebook Livestream, I discuss Reinventing -vs- Reclaiming and how it’s time to reclaim the real you. That’s where you’ll find solutions!

For those of you at the point where you know it’s time to change something: CONTACT ME for a consultation to learn about coaching solutions I’ve created to address this. 

[youtube width=”560″ height=”315″]https://youtu.be/06HdGAr_hlk[/youtube]

 

 

How to Be Succinct in 3 Steps

By Market Positioning, Uncategorized
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Back in school, I remember getting the word “succinct” on my vocabulary list.

“Why do we need to learn THIS word?”, I groaned to the nuns. (Carmelite Sisters of Charity… I think they wore army boots and brandished weapons under their habits, but we’ll save that for another post.)

They couldn’t really answer beyond “Because we say you must learn it!” … right before I was sent to Mother Superior for some lecturing on talking back in class.

Fast forward from my insolent youth and into today:  I actually get asked questions using the word SUCCINCT several times a week.

When I ask someone “What’s the biggest challenge you have right now in your marketing?”, 9 times out of 10 someone will say “I can’t say what I do succinctly.” Or “I can’t be succinct in my marketing communication and it’s driving me crazy and costing me.” Same thing, different word forms.

Ah, so the real world does use the word succinct and it seems to be a hot topic!

People I work with come to me with wordy descriptions of what they do. They’re in utter pain because without a concise way to describe how they help others, they get passed over and can’t transform the lives and businesses they can help.

They also can’t communicate the value of their work, connect it to the needs of their clients, and thus increase their revenue.

The “talk about what you do” thing is the hinge on the door that opens up to more business. If you’re having trouble with that, then you’ll have trouble generating the interest you need to get more sales.

Being succinct is the name of the game but  it takes practice and retraining. It’s about distilling large pieces of information into bite sized nuggets people can mentally latch onto and associate with.

Here are 3 tips I give my clients to retrain them to be succinct. Put these into practice and your succinct message will be much easier to get to:
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Practice those 3 steps and you’ll find yourself getting to the gist of things much more quickly and easily. When you can dial in your message succinctly, people will get what you do, want what you offer, and hire you!

 

Next step? Connect with me for a consultation to learn how to apply these principles to your business.

Strategy Call button

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Deep Dive Into the Deep Genius

By Build Your Business, Market Positioning No Comments
[feature_box style=”22″ only_advanced=”There%20are%20no%20title%20options%20for%20the%20choosen%20style” content_font_size=”16″ alignment=”center”]The other day I found myself doodling about the levels and layers of the work I do with clients. I took a picture of it and posted on Facebook… which opened the doors to a great discussion I decided to carry over to the TAG blog.

Your Deep Genius is the core of your strengths, passion, drive, and mission. It’s more than a personality test or a simple assessment. Inside the Deep Genius is what I call “the chip God planted in you with the perfect way to be perfectly you”.

It’s very easy to skip over the Deep Genius… society, culture, peers, institutions, and other people’s opinions cloud the skies when it comes to seeing the expansiveness of our potential and strengths. You may be great at A and love A, but you’re advised to go with B because “it’s what will sell.”

Case in point: a frustrated life coach who becomes a business coach because “that’s what will sell”. Meanwhile she’s miserable and feeling like a fraud because she doesn’t want to be a business coach, she wants to hold an entirely different kind of space. Do you think that person is going to have the kind of success she wants doing work from a place of “should” versus a place of “want to”?

So look at this image and follow the path, starting at the bottom:

Deep Genius doodle

Your Deep Genius sits deeply inside of you. It’s the innermost core of your greatness.

From there you move up to “Sub-branding”. This digs into another level of values and strengths.

Next, you go to Personal Branding. This is how you authentically present yourself to the world.

Finally, you go to the Branding (such as messaging, image, logo, communication, etc).

Raise your hand if you’ve ever done this process in reverse and gotten frustrated and fed up. 

Yep, thought so.

Too many people start with a BRAND and treat it like it’s just a quicky little decision. It’s not… in fact, before you go to create a brand, get clear on the 3 factors that feed into the brand. It will save you money, time, and frustration.

You may want to know what your Deep Genius is. I seriously suggest you work with someone to discover it. Trying to find it on your own is like trying to look at the tip of your own nose. If not me (apply here for a consultation), then someone who will take you through a powerful, proven process to dive right into the core of your genius.

Don’t gloss over your Deep Genius. It’s a powerful source of authentic direction you’ve been craving and is the missing piece for many entrepreneurs.

Feel free to connect with me to learn about finding your Deep Genius by clicking the “Strategy Call” button below.

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More Naps, Less Work: 5 Benefits Of Being an Expert

By Market Positioning, Uncategorized No Comments

 

Orange Kitty knows how to chill

Take it from my nap-loving orange cat:  there are far more reasons to take a nap than to slave away working yourself to the bone.

Ah, but perhaps you were raised by HUMANS who over-emphasized the virtues of hard work. And you may say, “But I own a business- if I don’t work, who will?”

I’m not saying to abandon work and responsibilities, but chances are you’re working harder and not working smarter. One of the BEST ways you can leverage your time, effort, and energy is to smartly position yourself as an expert. When you do that, you become more visible, opportunities come to you, and you don’t have to toil so hard reaching out to people one by one.

Here are 5 reasons why you want to showcase your expertise and make it a big part of your marketing so you can work smarter and not harder:

1. Experts have the “wow” factor

Being a recognized expert raises your status. People see you as an authority and sometimes even as a celebrity in your field. That “wow” factor captures people’s attention so their eyes and ears are on you… and not on your competitors!

2. Experts get traffic

Your expertise can boil down to a searchable keyword or phrase. When you use that in your marketing, then web searchers find you when seeking a solution. You become top of mind and top of the search engines. Your lead generation magnifies and people find out about you without any effort on your part!

3. Experts get interviewed

Positioning your business around your expertise alerts the media that you’re an expert with something to say. Reporters, radio hosts, podcasters, TV shows, and cable shows are always looking for guest experts to speak on topics of interest.

 4. Experts get clients

Because of your increased visibility, people get to know, like, and trust you faster. As a result, they’re more open to hearing about how to work with you. Your credibility is already established and you don’t have to work as hard to prove yourself. Plus, your expert status makes you the obvious choice for clients looking to work with the best!

5. Experts leave a legacy

As an expert, you influence the world. Your advice, tips, and wisdom shape others who’ll go on to impact people in their lives. When you share your expertise, you’re not just shaping one life- you’re shaping many!

Action Step: 

What are you doing to get your expertise into the world? How are you using it to attract clients and opportunities?

———-

Put these strategies to work in YOUR business:

Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!

There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!

Strategy Session with Nancy Marmolejo

 

10 Tips to Create Killer Content

By Market Positioning No Comments

“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares?

First of all, LOTS of people care. When you create content, you’re taking your wisdom and packaging it so others can learn from it. It can be something as simple as a checklist or as elaborate as a video series.

Follow these 10 tips so creating content is always on your mind and something you do on a regular basis to promote your business.

1. Listen

Keep your eyes and ears open and look for teachable moments. Tie your content into everyday life with analogies that loop back to your area of expertise.

2. Survey

Ask your list, friends, network, or Facebook connections questions to help you understand what people want. Find out the challenges and obstacles people are facing then create content to address those issues.

3.  Repurpose

A single topic can be repurposed into multiple formats and still stay fresh and relevant. For example, an article you write could be turned into the topic for a video, webinar, blog post, podcast, speech. People will consume the same information in multiple formats- repurposing will help you do that.

4. Repackage

Look back at things you’ve created over the past months or years. Bundle similar topics together into a repackaged version. It gives new life to your content!

5. Report

Find something to report on whether it’s in your industry or from information you collect. Publish it in multiple formats to leverage.

6. Piggyback

Is there a hot topic in the news? Something everyone is talking about? Put your opinion or findings together and piggyback on the idea. What will make you stand out is having your own opinion and using your content to differentiate yourself from the rest.

7. Systematize

Create an editorial calendar and use it to brainstorm topics you’ll use in your content. Be consistent with your topics so people can easily identify your expertise with the solution they need.

8. Collaborate

Team up with a colleague and co-create content. Interview each other, create something together, or cross promote.

9. Rant

Nothing gets the blood up like a good old rant. Is there something you want to speak up about? Let that fuel your content.

10. Recycle

Like repurposing and repackaging, recycling is giving life to existing content. If you have something you created years ago that’s just collecting dust, bring it out for a revival!

 Remember: creating content anchors your status as a recognized expert. Take these tips and get your message out there!

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Are you ready to leverage your expertise so you attract more clients and make more money? Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!

There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!

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Worst Advice I’ve Heard on Positioning Your Business

By Market Positioning, Uncategorized No Comments
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How you position yourself is THE MOST IMPORTANT THING TO FOCUS ON if you want to make money as a coach, consultant, trainer, speaker, or healer.

Why? Because your positioning is an all-encompassing form of communication: it’s your energy, your presence, your branding, your message, and your value all rolled into one.

When selling your expertise, your positioning is what’s going to attract people to you and get them to YES.

But many people are doling out BAD ADVICE that’s hurting, not helping, entrepreneurs. Here are 3 of the  WORST pieces of advice I’ve ever heard about positioning… and what you can do about it.

Bad Advice #1: Be Intimidating

Being an authority in your field does not mean you have to brandish a tough guy/tough chick look or make yourself untouchable. There are people out there who say you need to create a fear factor around yourself to intimidate others… and that’s how they’ll listen to your advice and respect you.

Really?

And somehow trust is going to pop up there? Aren’t these tactics the ones used by dictators and cult leaders?

Whoever is telling you to be this way does NOT have your best interest in mind. Be approachable. Be yourself. Smile. You’ll attract way more people with that than the scowl of intimidation.

Bad Advice #2: Copy The Guru

You see someone who’s really successful. They wear purple. They love sailing. They love horses. They hold 3 live events a year. They have sparkly letters on their website. Their logo is in a swirly font. They have a dog.

Suddenly, you’re feeling compelled to be that person. Or worse yet, you’re being advised to copy that person.

Purple’s not your color, but hey, maybe it’ll turn you into a hot seller! Sailing makes you green in the gills, but you gotta get that picture of yourself on a boat to be just like your idol! You’re looking at sparkly, swirly logos ready to redo your website.

Do you see where this is going? Downhill fast.

Be you. Period. Everyone else is taken.

Find what defines YOU and never feel bad about it!

Bad Advice #3: Branding = Positioning

Branding is important- it conveys visual information that will attract your ideal clients. But positioning isn’t branding and branding isn’t positioning.

Some branding “experts” just want to make a logo for you and call it a day. There’s no thought into the larger picture of you, your expertise, and the power of your Talent and Genius.

Before you sink money into branding, fully understand how you want to position yourself. Ask yourself my 4 Essential Questions:

  • What are you great at?
  • Why is this important?
  • Who is it meant for?
  • Why you?

This will give you greater clarity and ensure that your brand is a true reflection of your Talent and Genius.

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I See Your Genius! Let’s get it out there!

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Swipe File: Ask Questions to Discover Your T.A.G.

By Marketing Tip, Uncategorized No Comments

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I’ve got a great resource to add to your Swipe File!

So many people come to me with blank looks on their faces when we address their unique genius.

“Well, I know there are things I love and things I do well, but I’m not really sure how important those are.”

Well, bibbidy-bobbidy-boo, let’s take care of that situation with a copy-and-tweak letter you can send to friends, colleagues, and anyone who can share qualified feedback with you. The goal is for them to reflect back to you what they see as your strengths.

As a sidenote, let me share a few things first:

1. You have Talent and Genius. It’s just easier to see everyone else’s before you see your own.

2. Things that come easily and effortlessly to you are usually NOT valued by you. They’re valued by everyone else and the whole world will tell you how incredible these are, but that little voice in you that messes with your mind will continue to spew out “Yeah, right.”

3. Get feedback from qualified people. As I often say to people who ask the wrong question to the wrong person, “Don’t go to the hardware store looking for a loaf of bread.”

4. I call this a “copy- and-tweak” letter. Change the wording up a bit so it sounds like you. Add in any other things you’d like to include.

5. Have fun- and use these answers to spark a new range of ideas to describe what you do!

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Your Swipe File: Sample Email to Send

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Dear <friend’s name>,

I’ve been asked to complete an exercise that requires other people’s perspective of me. Because I trust you and you know me, I’ve chosen you.

Please answer these questions and send them back to me- your first thoughts are the best thoughts!

1- If you could describe me in 3 adjectives, what would those be?

2- What do you think I’m GREAT at doing?

3- In what situations do you think I operate at my best?

4- What do you see as something that sets me apart from others?

5- Anything else?

Thank you for your help with this!

Sincerely,

<Your Name>

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Give those a try and let me know how they go! Or better yet, apply for a T.A.G. B&B Session and we can discuss how these can support the growth of your business!

I See Your Genius! Let’s get it out there![/feature_box_creator]

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Wild Idea: Media Spots That Still Pay Off!

By Business Motivation, Uncategorized No Comments

Here’s another gem from a series I created a while back called The Wild Idea That Paid Off.

The Wild Idea That Paid Off celebrates creative risk taking that defied common sense and netted big gains. In this segment, I tell a powerful story about my own path that illustrates 3 big points:

1. Don’t wait until you know everything.
2. Learn how to improvise.
3. Leverage the heck out of opportunities!

Using this philosophy, I took a bold move with a seemingly insignificant event and turned it into massive media attention that still pays off today. Listen in below:


Note: the link I mention in this presentation to Virtual Chat Series is inactive. To touch base with me, go to www.TalentAndGenius.com Share your wild ideas that paid off in the comments below!

How To Get People Talking Online

By Market Positioning No Comments

A great way to position your genius is to spark memorable conversations online, particularly in social media. All you need is a HOT TOPIC!

Hot topics are ones that irresistibly invite others to chime in… it’s the type of conversation that sparks comments, shares, likes, and can also position you exactly where you want to be: as the conversation STARTER, the thought LEADER, the genius expert at the heart of it all. You can also embed your hot topic into an image.

Here are some examples of ways you can start a hot topic on your blog, in social media, online video, emails, or whatever mediums you choose. Don’t limit yourself and be creative!

1. Does this bug you too?

Let’s say you’ve experienced something over and over that’s completely put a burr in your saddle. Bad customer service. Arrogance. Cheap sales tactics. Bait and switch. By simply naming the problem (not naming the name, that’s going for nasty and we’re trying to use this as a tool to help your business, not mete out revenge on people who tick you off) you suddenly open the flood gates for other people to chime in. It’s a great way to lead a conversation towards a solution and find like minded people who you want to align with.

2. Elephant Under the Rug

Like the first example, The Elephant Under the Rug often exposes a problem that most people choose to step around. Find a way to bring it to the public eye in a way that gets people to open up, share, and come back to you.

3. Which One Should I Go With?

A very fast and easy way to spark a conversation is to present a choice you’re about to make to your followers and ask for their input. For example, let’s say you just had a session with a photographer and you need to decide which photo to use for a headshot. Put the images out on Facebook and have your followers give you their two cents. The final decision is ultimately up to you, but just think of the anticipation this will build up to as they wait for the big reveal on your site! Traffic!

4. Click LIKE If You Agree

Getting LIKES on Facebook, especially on your Fan Page, will bring more eyes your way. Find an image with an inspiring message and post it to Facebook. Then post it with the message “Click LIKE if you agree” and watch how people respond. You can also ask them to SHARE it if they agree (as an alternative.) This is great when you have an image to go along with it.

Make the decision today to be a conversation STARTER and a thought LEADER in your marketing. Use these strategies to turn heads toward YOU.

I’d love to know what Hot Topics you’re starting on your blog, social media, etc. Share your stuff in the comments below.