Back in Girl Scouts we sang a song: “Make new friends, and keep the old. One is silver and the other’s gold.”
I feel that way about my new and old brands now. I don’t want to erase all that my former brand, Viva Visibility, meant to me or gave to the world, but I also know I need to move into this new brand: T.A.G. – The Intersection of Talent and Genius.
I’ll be very transparent: I’m not good at cutting ties. I prolong goodbyes. I turn back and take last glances. I second guess myself. I run back to stay.
The feeling of leaving an old brand is like leaving a relationship that you know is over… but you find it hard to leave. It’s so familiar and so easy to sink back into the same old routine, living on auto-pilot.
That way of being doesn’t cut it for me anymore!
My life lessons right now are showing up strongly in my business. I must fearlessly move forward.
I invite you to fearlessly join me on this adventure!
I feel that it’s important to let things go that no longer serve us. I want to serve YOU in a bigger way, in a deeper way, in a way that is going to call into question what you believe about yourself, how you express that in your business, and where that can take you.
I’m ready to witness you rise to the top, hold your hand when the climb is tough, and plant a flag on the summit alongside you.
Thank you for being part of my world and I look forward to staying connected to you through this blog, my programs, and everything else!
When you position your business strongly, you open the doors to more opportunities, more clients, and more money.
My advice to you: position yourself so your ideal clients know the type of results they can get from you, that you’re the one for them, and why you’re the obvious choice.
Go through this handy checklist and let it guide your path to success.
“Position Yourself for Success” Marketing Checklist
1. You’re crystal clear on your expertise: what you’re great at and why it’s so important.
2. You know how to “speak” your business so prospects become fascinated and want to learn more
3. You know who your ideal client is and what problems they struggle with
4. You have success stories and case studies to give social proof of your talents
5. You use results based language so people know you’re the best choice
6. You engage your target market online and offline so they get to know, like, and trust you
7. Your pricing structure reflects the value of your expertise- not underselling yourself, not overinflating
8. Your branding is consistent, current, and relevant
9. Your marketing is consistent, current, and relevant
10. You have a network of colleagues, referral partners, and other businesses to share opportunities with.
When you put these 10 tips in place, your business will soar and YOU will rise with it. Whether you’re a start-up or established business, keeping these tips in mind will put you in front of people who’ll pay you what you’re worth, refer their friends, and LOVE the results they get from working with you.
Does this post inspire you? Do you need a strategy to make this all happen?Contact me now to set up a Strategy Session. This is a no-obligation consultation where you’ll get to see the possibilities for your business then decide on the next steps to take.
There’s an identity crisis rampant in the online marketing world.
People don’t know who they are anymore. And they’ve run out of words to describe things. Perhaps you’ll recognize some of these?
The fear of failure has turned many amazing folks into boring old clones… and the situation keeps getting worse.
I talk to so many people gripped by fear. They’re making moves they “think” are smart, but really it’s just a copy of what someone else is doing.
From the language they’re using in their marketing to how they describe themselves, it’s just one big boring snore-fest.
You know what I mean… and if you interact with me on Facebook, you know how much juice comes out of these observations when I post them.
Sure, I get plenty of amens and hallelujahs on Facebook, but what I really want to see is CHANGE.
I want to see people get back in the driver’s seat of their own business and stop living in this place of fear.
Like you, I want simplicity. I don’t want complicated approaches to success because frankly the world is complicated enough. I want my business to be a sanctuary, a creative expression that fills my bank account and allows me the freedom to do the things I love with people I love.
I want the same for you.
Doesn’t that sound heavenly?
Here are 3 things you can do to get out of the doldrums and hit your stride:
1. Position yourself so your Talent and Genius shine.
Your Talents are the hard skills you’ve honed through life, work, education… and you do them well. Your Genius is that natural bundle of strengths you own. Nobody taught you to be intuitive, compassionate, analytical… you just have it.
2. Don’t be a copycat.
If everyone is zigging, I want you to zag. Make sound business decisions, but take a greater effort NOT to blend into the woodwork. See the image above to remind you of that.
3. Master your message and get it out there to the people who count- not EVERYONE.
You don’t have to court huge audiences- just connect with the people who’ll get you. The ones who you can easily build trust with. These are your ideal clients. You actually don’t need thousands of people on your list to be a success. You just need to get the word out in front of your people… and let them know you’re a solution for them! From that point you can make offers, help people get results, and have a very profitable business.
Keep reading my tips and implement them on your own. Or…. fill out the form below to learn about my private mentoring programs. From small groups to exclusive in-person retreats, you and I can put our talents and genius together to transform your business… and maybe even your life!
My daughter went for a walk with her uncle and his family along the shores of San Francisco Bay.
Like any kid would do, she picked up rocks and threw them into the water, sometimes to skip them, at other times to see how far they would go.
Her uncle noticed she had a pretty good arm. And being a coach to his daughter’s softball team, he became curious.
“Who taught you to throw like that?” he asked.
“Throw like what?”, she replied.
“Like THAT!”, pointing to the ripples far away in the distance.
“I dunno”, she shrugged and ran off to rescue a piece of driftwood from between two larger stones.
In a moment of childlike playfulness, my daughter did what all kids do when faced with calm waters and a rocky shore: she picked up a stone and threw it into the water.
And in a moment of keen observation, her uncle saw raw talent with immense potential.
She had no idea she possessed the skill.
Chances are, though, you may have trouble spotting your strengths and talents when you look at yourself. I hear this a lot from clients, especially the ones who are multi-talented.
You’re too close to see the forest from the trees. When you can’t articulate what you’re great at, then what are you really offering in the marketplace? Vagueness doesn’t sell. Neither does confusion as in “Today I’m a life coach! Tomorrow I’m a marketing expert! Next week I’m a social media trainer!”
Not having a handle on this is costing you in clients, new opportunities, and revenue. It’s that simple.
So what are you GREAT at that you’re not claiming?
Every moment spent NOT claiming your greatness and bringing it into your business, is money lost.
P.S. I never want to leave you hanging, thinking you have to figure this all out on your own. If you’re ready to contact me and learn how to integrate your greatness into your business and use that to stand out, get more clients, make more money, and enjoy a lifestyle you desire… then fill out the form below for a complimentary strategy session with me.
There’s no obligation. We’ll determine if your challenges and my expertise are a good match then discuss ways we can work together.
Spaces fill up… and not everyone who applies will qualify. Be thorough, honest, and as detailed as you need to be. I look forward to hearing from you.
If you’re still charging by the hour or number of coaching sessions, then you’re not making the most of your Talent and Genius.
Create killer coaching and consulting packages.
The secret is in the story… the story of the results your clients will get from working with you. Watch this video to learn the key steps, then put these into your business.
I promise you this: charging by the hour or the coaching session will NOT make sense anymore… and you’ll open yourself up to a more leveraged business, higher revenue, happier clients, and your Talent and Genius will SHINE!
What happens when you take 3 simple letters and apply them to your business?
Ka-pow!! That’s what happens.
If you’re a coach, consultant, trainer, speaker, or other knowledge based expert then this will give you an immediate solution to help you stand out from the others in your field.
Over the years, I’ve helped THOUSANDS of business owners skyrocket their visibility. But a higher tier of clients emerged who took an even bigger leap… and these 3 letters spell the secret to their success. I want you to have that kind of success for your business, too.
Watch this video, like it, share it, and let me know what you think!
The solution to your marketing problems isn’t in another gadget, it’s inside of YOU. I call it the Intersection of Talent and Genius, the unique place where your uniqueness shines.
We are surrounded by change- technology changes, the world changes. It can be exhausting to keep up with it all. But deep inside you is the precise place that defines you as unique. And when you find that, EVERYTHING changes.
Discover a market positioning tip that can help you sell more, attract incredible clients, and open up opportunities. Watch this video and let me know what you think!
The Deep Genius work was a perfect fit for our event, and the attendees were given great tools that they could put to use at work and in their personal lives. I highly recommend Nancy for corporate or personal groups! She was great to work with and I’m so glad to have connected with her.
Erica Stall-WigginsDirector of Marketing and CommunicationGeorge P. Johnson Experiential Marketing
Nancy spoke on the importance of developing a personal brand to a group of 50 CFOs in our Silicon Valley chapter. She was one of the most popular speakers we have ever had. Her insights into developing a personal brand was eye-opening, even for a group of highly accomplished executives. She was able to connect with each CFO on a personal level, and offered a very pragmatic approach to developing a unique and authentic personal brand.
Jack McColloughCFOLeadership Council of Silicon Valley
Nancy did an amazing job guiding our Board and staff team through a full-day messaging retreat following a 3 year strategy and rebranding process. Not only does she specialize in helping other realize their own deep genius, she is the role model for the concept herself. We’re more on point and smarter because of our time with you!
Laura DeatonExecutive DirectorMultiplier
Nancy’s work offers personal branding through a DEI lens in a way that speaks to minorities and people of color. She understands the nuances of why communicating assertively can be a challenge for many and offers several options to suit each person’s style and experience. I highly recommend Nancy as a trainer and speaker to any organization!
As a result of this program designed for Native American aerospace engineers, participants experienced advances in their careers with measured results ranging from increased visibiity in their current roles, to promotions, to salary increases, and other quantified gains.
James LeathamNative American Aerospace Engineering Group
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