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[VIDEO] The Profit Trifecta

By Build Your Business No Comments

The Profit Trifecta: 3 Wins for a Successful Coaching or Consulting Business

My dad sure loved the horse races… and I guess I picked up a few words along the way that stuck in my head. One is “TRIFECTA”.

Purists have their own definition, but for this video I look at it as 3 wins you must achieve in order to have a fully alive, successful business… particularly if you’re a coach or consultant.

First you must have POSITIONING.
Expert positioning, where YOU stand out as an expert solution and your Talent and Genius (T.A.G.) shine.
You’re crystal clear about who you are, what results people get from working with you, and why you’re a unique solution for common problems.

Second, you need LEADS.
But not just any leads, not just “anyone with a pulse”. You need leads comprised of your IDEAL CLIENTS. People who’ll get you and your wacky self. People who’ll leap at the chance to work with you because you’re the obvious choice. And where do you get those leads? How do you find them?

Think of all the ways you get yourself out to the world: speaking, social media, videos (like this one!), blogging, etc etc etc.

Craft your lead generation so it speaks to “your people” and opens the door for them to move closer to you.

THIRD, you need KILLER OFFERS.

Killer Offers are what people buy from you- something they’ll invest in happily and with excitement. They can see, taste, feel, and smell the results and can’t wait to get started working with you.

Killer Offers can be high priced coaching packages or even low priced membership offers… the point is to have them, use them, and sell them!

After you watch this video, please download my free training Get Paid to Be You. Put all these tips together, and you’ll have the ingredients for a successful, profitable coaching business that makes you feel FULLY ALIVE!

🙂

Nancy

P.S. I’d love your comments below!

[CASE STUDY] More Info Doesn’t Equal More Money

By Build Your Business, Uncategorized No Comments

Client Success Story: More Information Doesn’t Equal More Money or Sales

One of my clients is a trainer/ coach with a niche serving women athletes in a specific sport.

He’s great at what he does, well respected, and very accomplished as a coach.

But his offers weren’t selling and he became worried about the growth of his coaching business.

When he became a private client, we started off by looking at his unique blend of Talent and Genius and how that shows up in his marketing, selling, and overall business.

With a very down to earth style and big heart, “John” makes a lasting impression on clients once they start working together.

His challenge, though, was getting clients. 

Natural strengths sometimes work against us. John has a natural strength in explaining things and making sure all bases are covered when teaching someone. This is great if you’re teaching a class, but can be overwhelming in marketing. His sales letters had a LOT of information and over-explained all the features (instead of pumping up the benefits).

His one-to-one sales conversations involved him talking a lot and explaining every tiny detail of his programs, how to call him, number of calls… instead of connecting to his prospective’s clients big dreams and how his unique Talent and Genius could help them find a way out.

Within just a few coaching sessions and some ongoing tweaking, John’s approach took a sharp turn in a stronger direction.

We analyzed his marketing the same way he’d analyze his clients’ athletic skills. We spotted his weak points and made plans to strengthen them. What made it really effective was his positive attitude, ability to take feedback, and willingness to try something new.

Here are some of the highlights of John’s success:

  • He has a firm understanding of why he’s the obvious choice for his ideal clients. He’s able to highlight his T.A.G. to build the know, like, trust, and buy factor!
  • With clearer sales pages and less overkill on the features, his offers are selling!
  • He’s found his own comfortable way of engaging in the one-to-one sales conversation so he never feels like he’s forcing a prospect into something. His close rate has increased and he no longer dreads sales calls.
  • He’s added in higher level of engagements with his followers who now find more value in the content he creates and develop a deeper sense of loyalty to him and his message.
  • He’s building his list and connecting with others in his industry for win-win opportunities.
  • John is making more money, selling his services at higher prices, and continues to meet or exceed his goals!

John is a great success story to share because he took action and made things happen.

What’s interesting to note is that John hovered around my world for several months before hiring me. He’d show up for free calls and always ask questions. But it took him months to finally step forward and contact me about coaching.

He realized that going for piecemeal solutions wasn’t going to cut it. I’m happy to have him as a client and can’t wait to see what the next phase of his business brings!

Apply for a Strategy Session with me and come face to face with important decisions about your business. Click the button below to get started:

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[VIDEO] LOVE-HATE-CREATE

By Market Positioning One Comment

Here’s a great way to talk about what you do and capture people’s attention:

The LOVE-HATE-CREATE Message

It’s a simple 3 step message that conveys your passion, your place as a thought leader, and your solution. When you put the pieces together (there’s even an example for you), talking about your business will become a pleasure and not a chore.

Ready? Here we go:

Step 1: LOVE

What do you LOVE about what you do and the people you serve?
Start off by saying that. “I LOVE ____________”.

Step 2: HATE

What do you HATE (or what drives you crazy) either in your industry or how people are NOT being helped? What’s wrong that you’re willing to expose and talk about?
Say that next. “What I CAN’T STAND (hate) is how everyone is ________________”

Step 3: CREATE

What have you CREATED as a solution to this? How have you innovated?
Say that next. “So I CREATED _____________”.

Put it all together and you have a really cool way of talking about your business!

***Example***

LOVE: I LOVE teaching consultants and coaches how to grow their businesses and stand out in the market.

HATE: What drives me CRAZY is when people go for copycat solutions that only make them blend in more. They end up feeling frustrated and convinced that their Talent and Genius aren’t worth anything!

CREATE: So I created T.A.G. The Intersection of Talent and Genius to teach them exactly how to pinpoint their unique Talent and Genius and use that to attract perfect clients and make more money than they ever imagined.

Action Items:

1. Try this out for yourself! Create your own Love-Hate-Create message.

2. Leave a comment below! Can you rock this strategy?

3. And if you’re ready to join the ranks of Talent and Genius superstars who attract ideal clients and more business, apply for a Talent And Genius Strategy Session!

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[VIDEO] Do Something Scary Everyday!

By Business Motivation, Uncategorized No Comments

In business, we need to do something scary everyday, otherwise we’re going to get STUCK where we are.

Being a business owner gives you the opportunity to work on all your inner stuff while you improve your business. Imagine where you’d be if you had never even taken the leap to start a business! It’s nonstop “stepping through the fire” when you are the owner of a business.

In honor of doing something scary, I’m sharing 3 things that really scare the heck out of me that I recently had to plunge through. You’ll find out how I did when you watch the video. Watch it all the way through because it all relates back to YOU and your growth as a business owner.

Ready to propel your business forward? Apply for a Strategy Session with me. Get all the details when you CLICK HERE.

[VIDEO]Credibility-6 Tips to Get It!

By Market Positioning, Uncategorized No Comments

If you’re the only one singing your praises, then you’ve got a problem.

You see, in order to be taken seriously as an expert you need OUTSIDE PROOF that you’re all that.

This is what we call “credibility”. And how do you get credibility? And what if you’re just starting out?

Watch this video to get great tips PLUS my attempt to speak Latin. Really.

If you like this, please SHARE and be sure to leave a comment!

[VIDEO]Watch Your Tone!

By Marketing Tip No Comments

“Watch your tone, young lady!”  Oh if I had a dollar for every time my mom scolded me with that one when I was a sassy little teen. Even if I was saying something benign, a sarcastic tone changed the meaning of EVERYTHING!

Let’s fast forward to today… maybe you’re not getting chastised for your tone anymore but you still need to WATCH IT like a hawk.

The TONE you’re marketing in is as important (if not more) than what you’re saying in your message. It can alter perception, speak volumes about who you are, and either attract or repel clients.

Watch this video… and if you have a piece of paper handy, jot down notes! This is important for every aspect of your marketing. You’ll be more conscious of HOW you’re saying things… not just focused on WHAT you’re saying.

More tips!

Be sure to download my FREE training Get Paid to Be You. It will help you reveal your Talent and Genius and the authentic tone that will be true to you and bring you the most success.

Click here to get your free copy

[VIDEO] Facebook and Leaf Blowers

By Marketing Tip No Comments

I admit, I was raised by extroverted schmoozers. So when people ask me “What do I say to someone on Facebook?” my first response might be the quizzical puppy face I make in such situations.

What do you say?
Ummmmm you can always say “Hi” but if that’s too unbearable, then let me give you a quick engagement tip: Ask a question about something that’s on your mind.

It doesn’t even need to be a high and mighty question… it doesn’t even have to relate back to your Talent and Genius! I found this out when I had a question about videos and noisy neighbors.

I simply posed a question on my Facebook page and voila… engagment a go go!

Watch this video to hear to get my FAVORITE way of activating conversations on Facebook and how using that can build deeper levels of know, like, and trust.

Share this video and be sure to leave a comment below!

Lame Website and the Stupid Lady Who Launched It

By Business Motivation No Comments

After working for what seemed like FOREVER on developing the new Talent and Genius brand, launch day finally arrived.

But rather than jump up and down with excitement, I went into sheer panic!

The night before I woke up in a cold sweat. My mental chatter was at an all time high.

Talent and Genius? Who the heck is going to understand THAT? Why didn’t I just  brand around my name? Oh I know because my last name is UNPRONOUNCEABLE to anyone with less than 3 years of Spanish under their belt. Why didn’t I marry someone with a 1 syllable last name? That bastard and his 4 freakin’ syllable last name. Oh jeez, my kid is never going to make it through life with a last name like that. Oh crap. Maybe I can reinvent myself as my first name only like Cher. I wonder if I can whip up a new website like that and just pull the plug on this one. Oh dear God this is career suicide! Why did I ever want to rebrand in the first place? Why does CRAP keep happening to me? NOBODY IS GOING TO GET IT. WHO GIVES A CRAP ABOUT TALENT AND GENIUS? NOBODY WILL LIKE THIS. NOBODY WILL EVER BUY FROM ME EVER AGAIN AND I’M JUST PLAIN SCREWED!”

I looked beat the next morning. Tired, worried, fatigued… and through the night the site published.  “I’m toast. I’m going to have to get a J-O-B. I’m ruined” Wail, moan, wail, moan.

Let me assure you, I’m not normally such a wimp. I’m pretty resilient and have a high tolerance for risk. But this event triggered a super vulnerable spot in me. That crazy little whiner that hides out and sacks me when I’m at my weakest came out and sucker punched me.

I was suddenly AFRAID OF FAILURE.

And I was afraid that the exhilarating jaunt into rebranding  was nothing more than a self-obsessed foray into failure.

And it’s not like I was doing this in a dark closet, I’d been talking about my rebrand for MONTHS. OK, YEARS. So my pending humiliation was going to be PUBLIC. I could practically hear the laughter of the online masses ringing in my ears, parodies of my lame new brand going viral with titles like “Lame website and stupid lady who launched it”.

Sigh. Exhale.

==> I’m sharing this with you because there’s a slight chance you freak out like a fraidy cat when you’re about to take a big leap. <==

Maybe you’re going to speak on stage for the first time or you’re about to be interviewed for a telesummit. Maybe you’ve just launched your blog and you’re frantic that people won’t like what you’ve written. Maybe you’ve rebranded. Or maybe you’re so far ahead of the pack you actually think you’re alone and behind the pack.

Whatever it is, it’s normal to get scared when you’re taking a big leap. In fact, some would argue that the more scared you feel, the bigger the payoff when you do take the leap.

I had to go deeply into my spiritual center and find strength to keep moving forward. I had to accept that even if I did fail, it was for some greater purpose. (Yes, I’m one of those “everything has a reason” people).

Back to my launch day. My knees knocking, I obsessively checked my email and Facebook to see reactions. 

And little by little the comments came trickling in.

“I love this- it’s like you’re speaking directly to me!

“Finally, somebody who understands what I’ve been struggling with!”

“I love this, it’s amazing and kudos to you!”

Plus many more like that. And not just air kissing congrats from the biz girlfriends, but people who’ve been hiding in the shadows waiting for someone to say what I was saying. Future clients booked consultations with me and soon my calendar filled up with new clients.

So let’s recap the story:

1. I decided to take a big leap into something new and powerful.

2. I got scared sh**less when it was time to push the button. I went into lizard brain freakout mode. I was ready to quit.

3. I escaped to a place where I could regroup and find strength

4. I woke up to find my fears were all illusions and had no basis in reality.

5. I survived and found amazing gifts in the new awareness

The Moral of the Story:

If you’re about to take a big leap, say your prayers and jump. 

I can’t guarantee you won’t crack your skull. I can’t promise you riches, fame, and personal fulfillment. But I do know you won’t create change by standing still and staying where you are.

My message to you: TAKE THE LEAP!

And please share your comments below… especially if you can relate to this.

Everyday is Summer in Business

By Business Motivation No Comments

The end of summer brings up memories for so many of us. Memories of being a kid, and for me, memories of my last career before I started my business. You see, I was a teacher who yearned to be an entrepreneur and summer after summer I never seemed to make it happen. I posted some reflections on Facebook and decided to share them here too. Please comment at the end of this post to share your thoughts. Thanks! P.S. Please LIKE my Facebook page!

Steal These Words! [VIDEO]

By Market Positioning No Comments

In this video, you’ll learn how to talk about your business with powerful words that turn heads and capture people’s attention.

Any words?

Oh no, my dears.

Because in this video you not only get a really great marketing lesson, but some grade school nostalgia! If you ever wondered why your teacher insisted you learn the difference between a verb, adjective, and adverb… well, now you have a real world example to prove her point.

You’l discover the power of VERBS and how different verbs convey your expertise. You don’t want to use the wrong words- find the right words and your ideal clients will flock to you.

Steal any of the 3 words I share in this video, put them to work in your business and you’ll see results.

The right words, the right positioning, the right business.

Click HERE to apply for a strategy session and see how to put it all together for your business!