Take it from my nap-loving orange cat: there are far more reasons to take a nap than to slave away working yourself to the bone.
Ah, but perhaps you were raised by HUMANS who over-emphasized the virtues of hard work. And you may say, “But I own a business- if I don’t work, who will?”
I’m not saying to abandon work and responsibilities, but chances are you’re working harder and not working smarter. One of the BEST ways you can leverage your time, effort, and energy is to smartly position yourself as an expert. When you do that, you become more visible, opportunities come to you, and you don’t have to toil so hard reaching out to people one by one.
Here are 5 reasons why you want to showcase your expertise and make it a big part of your marketing so you can work smarter and not harder:
1. Experts have the “wow” factor
Being a recognized expert raises your status. People see you as an authority and sometimes even as a celebrity in your field. That “wow” factor captures people’s attention so their eyes and ears are on you… and not on your competitors!
2. Experts get traffic
Your expertise can boil down to a searchable keyword or phrase. When you use that in your marketing, then web searchers find you when seeking a solution. You become top of mind and top of the search engines. Your lead generation magnifies and people find out about you without any effort on your part!
3. Experts get interviewed
Positioning your business around your expertise alerts the media that you’re an expert with something to say. Reporters, radio hosts, podcasters, TV shows, and cable shows are always looking for guest experts to speak on topics of interest.
4. Experts get clients
Because of your increased visibility, people get to know, like, and trust you faster. As a result, they’re more open to hearing about how to work with you. Your credibility is already established and you don’t have to work as hard to prove yourself. Plus, your expert status makes you the obvious choice for clients looking to work with the best!
5. Experts leave a legacy
As an expert, you influence the world. Your advice, tips, and wisdom shape others who’ll go on to impact people in their lives. When you share your expertise, you’re not just shaping one life- you’re shaping many!
What are you doing to get your expertise into the world? How are you using it to attract clients and opportunities?
Put these strategies to work in YOUR business:
Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!
There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!