This is one of my all-time favorite ninja tricks for market research!
Media outlets spend tens of thousands of dollars (if not more) researching who their audience is so they can better attract advertisers. They compile their findings in handy dandy portfolios called a Media Kit.
I’ve used media kits over the years to help with a variety of marketing objectives. From content creation to pitching the media to finding the perfect words to use, it’s all here in the Media Kit.
There’s only one problem though… most magazines that create these kits make them VERY hard to find.
Fear not… I know where to find this gold mine of info and give you tips to use this valuable data to grow your business.
If you’re a business coach, life coach, or consultant and you are ready to activate more clients, more revenue, and more freedom in your business, contact me directly to find out how my services can help your business.
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