Your Deep Genius is the core of your strengths, passion, drive, and mission. It’s more than a personality test or a simple assessment. Inside the Deep Genius is what I call “the chip God planted in you with the perfect way to be perfectly you”.
It’s very easy to skip over the Deep Genius… society, culture, peers, institutions, and other people’s opinions cloud the skies when it comes to seeing the expansiveness of our potential and strengths. You may be great at A and love A, but you’re advised to go with B because “it’s what will sell.”
Case in point: a frustrated life coach who becomes a business coach because “that’s what will sell”. Meanwhile she’s miserable and feeling like a fraud because she doesn’t want to be a business coach, she wants to hold an entirely different kind of space. Do you think that person is going to have the kind of success she wants doing work from a place of “should” versus a place of “want to”?
So look at this image and follow the path, starting at the bottom:
Your Deep Genius sits deeply inside of you. It’s the innermost core of your greatness.
From there you move up to “Sub-branding”. This digs into another level of values and strengths.
Next, you go to Personal Branding. This is how you authentically present yourself to the world.
Finally, you go to the Branding (such as messaging, image, logo, communication, etc).
Raise your hand if you’ve ever done this process in reverse and gotten frustrated and fed up.
Yep, thought so.
Too many people start with a BRAND and treat it like it’s just a quicky little decision. It’s not… in fact, before you go to create a brand, get clear on the 3 factors that feed into the brand. It will save you money, time, and frustration.
You may want to know what your Deep Genius is. I seriously suggest you work with someone to discover it. Trying to find it on your own is like trying to look at the tip of your own nose. If not me (apply here for a consultation), then someone who will take you through a powerful, proven process to dive right into the core of your genius.
Don’t gloss over your Deep Genius. It’s a powerful source of authentic direction you’ve been craving and is the missing piece for many entrepreneurs.
Feel free to connect with me to learn about finding your Deep Genius by clicking the “Strategy Call” button below.
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