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Market Positioning

Are You Successful But Unhappy?

By | Business Motivation, Market Positioning, Uncategorized | No Comments

Yesterday I was talking to a colleague about people who are successful but not enjoying their success. For everyone out there who is hustling to make the money, believe it or not, it doesn’t always lead to happiness. Yeah, nod your head and say “Amen, sister, that’s right!”, but take a moment to feel into this.

**Successful and not enjoying the success.**

Do you know what happens when everything externally says you should have it all together, but inside you’re not?

It stinks. You feel off purpose and empty. But because the money is coming in and all looks peachy-keen on the outside, you can easily stay there and hide. You’re standing there with golden handcuffs on, not sure what to do.

[images style=”0″ image=”http%3A%2F%2Ftalentandgenius.com%2Fwp-content%2Fuploads%2Fgolden-handcuffs.jpg” custom_width=”Y” width=”500″ custom_width_val=”500″ align=”center” top_margin=”0″ full_width=”Y”]

Last year, I dismantled a high level coaching program that was a 6 figure revenue stream for my business. But… it was my version of the golden handcuffs. I loved my clients, they got results, but there was something missing from it and I knew it had to end. I could have continued re-enrolling people and bringing in new clients, but until I got my head around my own purpose for what I wanted this group to be, I just couldn’t run it anymore.

Yes, it was scary to dismantle this.
Yes, when I told people what I did they looked at me like I was half-baked.

I told myself the answer would reveal itself to me when it was ready… when I WAS READY.

At times I felt a bit panicked and impatient… “Ummm, hello God? It’s been a few months now, I kinda thought we’d have resolution in a few days… I’m getting a little worried!”

The time is NOW. Things are READY.

My Golden Handcuffs are off. I have the clear vision of my intensive work with leaders and impact entrepreneurs. The habits and behaviors I had that attracted in non-ideal clients have been replaced with habits and behaviors to bring in my ideal clients- the visionaries, the change agents, the leaders feeling the need to know who they really are and what’s their unique genius…

OK let’s just let this sink in… golden handcuffs… feeling trapped… breaking free. Can you relate? What comfort is holding you prisoner?

(Originally posted on Facebook)

‪#‎TAGtip‬ ‪#‎TalentAndGenius‬ ‪#‎FeelingFree‬ ‪#‎ComfortableInYourOwnSkin‬

Want to be in on this exciting new program? If you’re a successful entrepreneur but feel like your identity has gotten lost along the road to success, contact me to set up a conversation to explore if this is for you. 

How to Be Succinct in 3 Steps

By | Market Positioning, Uncategorized
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Back in school, I remember getting the word “succinct” on my vocabulary list.

“Why do we need to learn THIS word?”, I groaned to the nuns. (Carmelite Sisters of Charity… I think they wore army boots and brandished weapons under their habits, but we’ll save that for another post.)

They couldn’t really answer beyond “Because we say you must learn it!” … right before I was sent to Mother Superior for some lecturing on talking back in class.

Fast forward from my insolent youth and into today:  I actually get asked questions using the word SUCCINCT several times a week.

When I ask someone “What’s the biggest challenge you have right now in your marketing?”, 9 times out of 10 someone will say “I can’t say what I do succinctly.” Or “I can’t be succinct in my marketing communication and it’s driving me crazy and costing me.” Same thing, different word forms.

Ah, so the real world does use the word succinct and it seems to be a hot topic!

People I work with come to me with wordy descriptions of what they do. They’re in utter pain because without a concise way to describe how they help others, they get passed over and can’t transform the lives and businesses they can help.

They also can’t communicate the value of their work, connect it to the needs of their clients, and thus increase their revenue.

The “talk about what you do” thing is the hinge on the door that opens up to more business. If you’re having trouble with that, then you’ll have trouble generating the interest you need to get more sales.

Being succinct is the name of the game but  it takes practice and retraining. It’s about distilling large pieces of information into bite sized nuggets people can mentally latch onto and associate with.

Here are 3 tips I give my clients to retrain them to be succinct. Put these into practice and your succinct message will be much easier to get to:
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Practice those 3 steps and you’ll find yourself getting to the gist of things much more quickly and easily. When you can dial in your message succinctly, people will get what you do, want what you offer, and hire you!

 

Next step? Connect with me for a consultation to learn how to apply these principles to your business.

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Deep Dive Into the Deep Genius

By | Build Your Business, Market Positioning | No Comments
[feature_box style=”22″ only_advanced=”There%20are%20no%20title%20options%20for%20the%20choosen%20style” content_font_size=”16″ alignment=”center”]The other day I found myself doodling about the levels and layers of the work I do with clients. I took a picture of it and posted on Facebook… which opened the doors to a great discussion I decided to carry over to the TAG blog.

Your Deep Genius is the core of your strengths, passion, drive, and mission. It’s more than a personality test or a simple assessment. Inside the Deep Genius is what I call “the chip God planted in you with the perfect way to be perfectly you”.

It’s very easy to skip over the Deep Genius… society, culture, peers, institutions, and other people’s opinions cloud the skies when it comes to seeing the expansiveness of our potential and strengths. You may be great at A and love A, but you’re advised to go with B because “it’s what will sell.”

Case in point: a frustrated life coach who becomes a business coach because “that’s what will sell”. Meanwhile she’s miserable and feeling like a fraud because she doesn’t want to be a business coach, she wants to hold an entirely different kind of space. Do you think that person is going to have the kind of success she wants doing work from a place of “should” versus a place of “want to”?

So look at this image and follow the path, starting at the bottom:

Deep Genius doodle

Your Deep Genius sits deeply inside of you. It’s the innermost core of your greatness.

From there you move up to “Sub-branding”. This digs into another level of values and strengths.

Next, you go to Personal Branding. This is how you authentically present yourself to the world.

Finally, you go to the Branding (such as messaging, image, logo, communication, etc).

Raise your hand if you’ve ever done this process in reverse and gotten frustrated and fed up. 

Yep, thought so.

Too many people start with a BRAND and treat it like it’s just a quicky little decision. It’s not… in fact, before you go to create a brand, get clear on the 3 factors that feed into the brand. It will save you money, time, and frustration.

You may want to know what your Deep Genius is. I seriously suggest you work with someone to discover it. Trying to find it on your own is like trying to look at the tip of your own nose. If not me (apply here for a consultation), then someone who will take you through a powerful, proven process to dive right into the core of your genius.

Don’t gloss over your Deep Genius. It’s a powerful source of authentic direction you’ve been craving and is the missing piece for many entrepreneurs.

Feel free to connect with me to learn about finding your Deep Genius by clicking the “Strategy Call” button below.

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The Awkward Marketing Message: Go For It

By | Market Positioning, Uncategorized | No Comments
[feature_box style=”22″ only_advanced=”There%20are%20no%20title%20options%20for%20the%20choosen%20style” content_font_size=”16″ content_font_style=”normal” alignment=”center”] Is it ever OK to have an AWKWARD marketing message?

Well, if your awkwardness includes sweaty palms, a penchant to dress up as a Bay City Roller,  and the uncontrollable urge to curse people out, I’d say  take a breather before proceeding.

But… if your awkwardness is more about revealing who you really are, showing up authentically, and even slightly vulnerably… my advice is to GO FOR IT.

Case in point: a client of mine, let’s call her “Anna” (not her real name), has transitioned from an entirely word-of-mouth marketing model to one that requires her getting out there and calling forth her ideal clients.

She’s never had to market her services before- her clients basically did that for her with endless referrals. Things like “client attraction” and “marketing” have all been foreign to her.

She’s in a different situation now. She needs to market and marketing is unfamiliar and uncomfortable.

Anna has a program coming up that she wants to fill. She’s meeting her lack of experience with marketing head-on as she gets the word out and connects with prospective clients. One thing she wanted to do was to send an email to her past clients and connections but since she NEVER emailed them before about working together, it felt really AWKWARD.

“What do I say? Should I start with telling them what the program is, how much it costs, and all the details? What if they think I’m crazy? I’ve never had to do this. I feel so weird contacting them. What if I turn them off? What if they don’t get what I’m doing?”, and on and on.

Anna’s head was in spin.

As Anna’s anxiety about communicating to her contacts increased, I suddenly had an idea.

“Anna, what you’re saying about not knowing what to say and if you’ll turn them off… is beautiful. It’s also brilliant. And I think you need to say, in your email, exactly what you’re saying right now.”

“Really?”, sighed Anna. (I could literally hear her voice change and become more calm as she spoke).

“Really”, I replied.

Anna was advised to be vulnerable. To email people and start with “You know what? I NEVER send emails about my programs and so this is a little awkward for me. But I know that this is something you’d benefit from so I’m willing to risk being vulnerable and just come right out and share what is going on.”

If you’re feeling awkward, and you know people will see your marketing as out of character for you, then just bring it out into the open! I challenge you to trust-fall into this exercise.

Here are some guidelines- and remember to take a big breath before you hit send!

1. ADDRESS THE AWKWARDNESS

If you’re doing something out of character or completely new and it’s freaking you out, there’s a place to address this. Just say “This isn’t what I normally do, but this is important so I’m willing to risk looking silly if it means I can help someone.” Like Anna, it gives you a place to be honest and make an emotional imprint on others.

2. DON’T BE WHINY

No need to take your story to the nth degree, otherwise it’ll sound whiny. “Well, I had a toothache and then it turned out I needed a root canal, and I had to go on antibiotics, then I had a reaction because I didn’t know I was allergic, and so I was out of it for like 5 months. It really sucked. Then my dog got sick and my car broke down. But hey, I have this program coming up that I think you need!”

3. DON’T BE DESPERATE

Like the whiny warning, don’t use this attempt to milk people’s sympathy. “I’m broke and I can’t pay my taxes, can you please buy something?’ That’s not using authentic awkwardness to build trust… that’s just being manipulative.

4. STAY AUTHENTIC

You’re doing this from a good place in your heart. Stay connected to that feeling.

5. DON’T WORRY TOO MUCH

Somebody will misinterpret your actions. Somebody somewhere will tell you that you should NEVER show your vulnerable side. I suggest you not worry so much about that. You’re stepping into being your truthful, honest, lovably awkward self in business and there are people out there who will stick with you because of it.

Don’t worry about getting this “right” because there is no standard of right and wrong for this. Just trust that when you’re working from the heart, amazing things will happen!

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I feel absolutely NO awkwardness, however, inviting you to a complimentary B&B (Brainstorm and Breakthrough) Session! Just answering the 4 questions on the application will shift you into a place of valuing the REAL YOU and the value you hold. If it feels like a fit, I’ll share with you how I help coaches, consultants, trainers, and speakers attract amazing clients with their amazing message. Come on… take the leap!

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More Naps, Less Work: 5 Benefits Of Being an Expert

By | Market Positioning, Uncategorized | No Comments

 

Orange Kitty knows how to chill

Take it from my nap-loving orange cat:  there are far more reasons to take a nap than to slave away working yourself to the bone.

Ah, but perhaps you were raised by HUMANS who over-emphasized the virtues of hard work. And you may say, “But I own a business- if I don’t work, who will?”

I’m not saying to abandon work and responsibilities, but chances are you’re working harder and not working smarter. One of the BEST ways you can leverage your time, effort, and energy is to smartly position yourself as an expert. When you do that, you become more visible, opportunities come to you, and you don’t have to toil so hard reaching out to people one by one.

Here are 5 reasons why you want to showcase your expertise and make it a big part of your marketing so you can work smarter and not harder:

1. Experts have the “wow” factor

Being a recognized expert raises your status. People see you as an authority and sometimes even as a celebrity in your field. That “wow” factor captures people’s attention so their eyes and ears are on you… and not on your competitors!

2. Experts get traffic

Your expertise can boil down to a searchable keyword or phrase. When you use that in your marketing, then web searchers find you when seeking a solution. You become top of mind and top of the search engines. Your lead generation magnifies and people find out about you without any effort on your part!

3. Experts get interviewed

Positioning your business around your expertise alerts the media that you’re an expert with something to say. Reporters, radio hosts, podcasters, TV shows, and cable shows are always looking for guest experts to speak on topics of interest.

 4. Experts get clients

Because of your increased visibility, people get to know, like, and trust you faster. As a result, they’re more open to hearing about how to work with you. Your credibility is already established and you don’t have to work as hard to prove yourself. Plus, your expert status makes you the obvious choice for clients looking to work with the best!

5. Experts leave a legacy

As an expert, you influence the world. Your advice, tips, and wisdom shape others who’ll go on to impact people in their lives. When you share your expertise, you’re not just shaping one life- you’re shaping many!

Action Step: 

What are you doing to get your expertise into the world? How are you using it to attract clients and opportunities?

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Put these strategies to work in YOUR business:

Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!

There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!

Strategy Session with Nancy Marmolejo

 

10 Tips to Create Killer Content

By | Market Positioning | No Comments

“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares?

First of all, LOTS of people care. When you create content, you’re taking your wisdom and packaging it so others can learn from it. It can be something as simple as a checklist or as elaborate as a video series.

Follow these 10 tips so creating content is always on your mind and something you do on a regular basis to promote your business.

1. Listen

Keep your eyes and ears open and look for teachable moments. Tie your content into everyday life with analogies that loop back to your area of expertise.

2. Survey

Ask your list, friends, network, or Facebook connections questions to help you understand what people want. Find out the challenges and obstacles people are facing then create content to address those issues.

3.  Repurpose

A single topic can be repurposed into multiple formats and still stay fresh and relevant. For example, an article you write could be turned into the topic for a video, webinar, blog post, podcast, speech. People will consume the same information in multiple formats- repurposing will help you do that.

4. Repackage

Look back at things you’ve created over the past months or years. Bundle similar topics together into a repackaged version. It gives new life to your content!

5. Report

Find something to report on whether it’s in your industry or from information you collect. Publish it in multiple formats to leverage.

6. Piggyback

Is there a hot topic in the news? Something everyone is talking about? Put your opinion or findings together and piggyback on the idea. What will make you stand out is having your own opinion and using your content to differentiate yourself from the rest.

7. Systematize

Create an editorial calendar and use it to brainstorm topics you’ll use in your content. Be consistent with your topics so people can easily identify your expertise with the solution they need.

8. Collaborate

Team up with a colleague and co-create content. Interview each other, create something together, or cross promote.

9. Rant

Nothing gets the blood up like a good old rant. Is there something you want to speak up about? Let that fuel your content.

10. Recycle

Like repurposing and repackaging, recycling is giving life to existing content. If you have something you created years ago that’s just collecting dust, bring it out for a revival!

 Remember: creating content anchors your status as a recognized expert. Take these tips and get your message out there!

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Are you ready to leverage your expertise so you attract more clients and make more money? Apply for a complimentary consultation with me to explore challenges, opportunities, and wild ideas in your business!

There is no pressure to buy from me or enter any of my programs, however if you appear to be a good candidate for my mentoring, then (and only then) will I share how we can work together. You can learn about my intensive mentoring, group programs, VIP Days, and more IF it’s a good fit. We’ll know that when we connect!

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Worst Advice I’ve Heard on Positioning Your Business

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How you position yourself is THE MOST IMPORTANT THING TO FOCUS ON if you want to make money as a coach, consultant, trainer, speaker, or healer.

Why? Because your positioning is an all-encompassing form of communication: it’s your energy, your presence, your branding, your message, and your value all rolled into one.

When selling your expertise, your positioning is what’s going to attract people to you and get them to YES.

But many people are doling out BAD ADVICE that’s hurting, not helping, entrepreneurs. Here are 3 of the  WORST pieces of advice I’ve ever heard about positioning… and what you can do about it.

Bad Advice #1: Be Intimidating

Being an authority in your field does not mean you have to brandish a tough guy/tough chick look or make yourself untouchable. There are people out there who say you need to create a fear factor around yourself to intimidate others… and that’s how they’ll listen to your advice and respect you.

Really?

And somehow trust is going to pop up there? Aren’t these tactics the ones used by dictators and cult leaders?

Whoever is telling you to be this way does NOT have your best interest in mind. Be approachable. Be yourself. Smile. You’ll attract way more people with that than the scowl of intimidation.

Bad Advice #2: Copy The Guru

You see someone who’s really successful. They wear purple. They love sailing. They love horses. They hold 3 live events a year. They have sparkly letters on their website. Their logo is in a swirly font. They have a dog.

Suddenly, you’re feeling compelled to be that person. Or worse yet, you’re being advised to copy that person.

Purple’s not your color, but hey, maybe it’ll turn you into a hot seller! Sailing makes you green in the gills, but you gotta get that picture of yourself on a boat to be just like your idol! You’re looking at sparkly, swirly logos ready to redo your website.

Do you see where this is going? Downhill fast.

Be you. Period. Everyone else is taken.

Find what defines YOU and never feel bad about it!

Bad Advice #3: Branding = Positioning

Branding is important- it conveys visual information that will attract your ideal clients. But positioning isn’t branding and branding isn’t positioning.

Some branding “experts” just want to make a logo for you and call it a day. There’s no thought into the larger picture of you, your expertise, and the power of your Talent and Genius.

Before you sink money into branding, fully understand how you want to position yourself. Ask yourself my 4 Essential Questions:

  • What are you great at?
  • Why is this important?
  • Who is it meant for?
  • Why you?

This will give you greater clarity and ensure that your brand is a true reflection of your Talent and Genius.

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I See Your Genius! Let’s get it out there!

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How To Get People Talking Online

By | Market Positioning | No Comments

A great way to position your genius is to spark memorable conversations online, particularly in social media. All you need is a HOT TOPIC!

Hot topics are ones that irresistibly invite others to chime in… it’s the type of conversation that sparks comments, shares, likes, and can also position you exactly where you want to be: as the conversation STARTER, the thought LEADER, the genius expert at the heart of it all. You can also embed your hot topic into an image.

Here are some examples of ways you can start a hot topic on your blog, in social media, online video, emails, or whatever mediums you choose. Don’t limit yourself and be creative!

1. Does this bug you too?

Let’s say you’ve experienced something over and over that’s completely put a burr in your saddle. Bad customer service. Arrogance. Cheap sales tactics. Bait and switch. By simply naming the problem (not naming the name, that’s going for nasty and we’re trying to use this as a tool to help your business, not mete out revenge on people who tick you off) you suddenly open the flood gates for other people to chime in. It’s a great way to lead a conversation towards a solution and find like minded people who you want to align with.

2. Elephant Under the Rug

Like the first example, The Elephant Under the Rug often exposes a problem that most people choose to step around. Find a way to bring it to the public eye in a way that gets people to open up, share, and come back to you.

3. Which One Should I Go With?

A very fast and easy way to spark a conversation is to present a choice you’re about to make to your followers and ask for their input. For example, let’s say you just had a session with a photographer and you need to decide which photo to use for a headshot. Put the images out on Facebook and have your followers give you their two cents. The final decision is ultimately up to you, but just think of the anticipation this will build up to as they wait for the big reveal on your site! Traffic!

4. Click LIKE If You Agree

Getting LIKES on Facebook, especially on your Fan Page, will bring more eyes your way. Find an image with an inspiring message and post it to Facebook. Then post it with the message “Click LIKE if you agree” and watch how people respond. You can also ask them to SHARE it if they agree (as an alternative.) This is great when you have an image to go along with it.

Make the decision today to be a conversation STARTER and a thought LEADER in your marketing. Use these strategies to turn heads toward YOU.

I’d love to know what Hot Topics you’re starting on your blog, social media, etc. Share your stuff in the comments below.

[VIDEO] LOVE-HATE-CREATE

By | Market Positioning | One Comment

Here’s a great way to talk about what you do and capture people’s attention:

The LOVE-HATE-CREATE Message

It’s a simple 3 step message that conveys your passion, your place as a thought leader, and your solution. When you put the pieces together (there’s even an example for you), talking about your business will become a pleasure and not a chore.

Ready? Here we go:

Step 1: LOVE

What do you LOVE about what you do and the people you serve?
Start off by saying that. “I LOVE ____________”.

Step 2: HATE

What do you HATE (or what drives you crazy) either in your industry or how people are NOT being helped? What’s wrong that you’re willing to expose and talk about?
Say that next. “What I CAN’T STAND (hate) is how everyone is ________________”

Step 3: CREATE

What have you CREATED as a solution to this? How have you innovated?
Say that next. “So I CREATED _____________”.

Put it all together and you have a really cool way of talking about your business!

***Example***

LOVE: I LOVE teaching consultants and coaches how to grow their businesses and stand out in the market.

HATE: What drives me CRAZY is when people go for copycat solutions that only make them blend in more. They end up feeling frustrated and convinced that their Talent and Genius aren’t worth anything!

CREATE: So I created T.A.G. The Intersection of Talent and Genius to teach them exactly how to pinpoint their unique Talent and Genius and use that to attract perfect clients and make more money than they ever imagined.

Action Items:

1. Try this out for yourself! Create your own Love-Hate-Create message.

2. Leave a comment below! Can you rock this strategy?

3. And if you’re ready to join the ranks of Talent and Genius superstars who attract ideal clients and more business, apply for a Talent And Genius Strategy Session!

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[VIDEO]Credibility-6 Tips to Get It!

By | Market Positioning, Uncategorized | No Comments

If you’re the only one singing your praises, then you’ve got a problem.

You see, in order to be taken seriously as an expert you need OUTSIDE PROOF that you’re all that.

This is what we call “credibility”. And how do you get credibility? And what if you’re just starting out?

Watch this video to get great tips PLUS my attempt to speak Latin. Really.

If you like this, please SHARE and be sure to leave a comment!