When you position your business strongly, you open the doors to more opportunities, more clients, and more money.
My advice to you: position yourself so your ideal clients know the type of results they can get from you, that you’re the one for them, and why you’re the obvious choice.
Go through this handy checklist and let it guide your path to success.
“Position Yourself for Success” Marketing Checklist
1. You’re crystal clear on your expertise: what you’re great at and why it’s so important.
2. You know how to “speak” your business so prospects become fascinated and want to learn more
3. You know who your ideal client is and what problems they struggle with
4. You have success stories and case studies to give social proof of your talents
5. You use results based language so people know you’re the best choice
6. You engage your target market online and offline so they get to know, like, and trust you
7. Your pricing structure reflects the value of your expertise- not underselling yourself, not overinflating
8. Your branding is consistent, current, and relevant
9. Your marketing is consistent, current, and relevant
10. You have a network of colleagues, referral partners, and other businesses to share opportunities with.
When you put these 10 tips in place, your business will soar and YOU will rise with it. Whether you’re a start-up or established business, keeping these tips in mind will put you in front of people who’ll pay you what you’re worth, refer their friends, and LOVE the results they get from working with you.
Does this post inspire you? Do you need a strategy to make this all happen? Contact me now to set up a Strategy Session. This is a no-obligation consultation where you’ll get to see the possibilities for your business then decide on the next steps to take.
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