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10 Tips to Position Your Business For Success

By Market Positioning, Our latest news No Comments

When you position your business strongly, you open the doors to more opportunities, more clients, and more money.

My advice to you:  position yourself so your ideal clients  know the type of results they can get from you, that you’re the one for them, and why you’re the obvious choice.

Go through this handy checklist and let it guide your path to success.

“Position Yourself for Success” Marketing Checklist

1. You’re crystal clear on your expertise: what you’re great at and why it’s so important.

2. You know how to “speak” your business so prospects become fascinated and want to learn more

3. You know who your ideal client is and what problems they struggle with

4. You have success stories and case studies to give social proof of your talents

5. You use results based language so people know you’re the best choice

6. You engage your target market online and offline so they get to know, like, and trust you

7. Your pricing structure reflects the value of your expertise- not underselling yourself, not overinflating

8. Your branding is consistent, current, and relevant

9. Your marketing is consistent, current, and relevant

10. You have a network of colleagues, referral partners, and other businesses to share opportunities with.

When you put these 10 tips in place, your business will soar and YOU will rise with it. Whether you’re a start-up or established business, keeping these tips in mind will put you in front of people who’ll pay you what you’re worth, refer their friends, and LOVE the results they get from working with you.



Does this post inspire you? Do you need a strategy to make this all happen? Contact me now to set up a Strategy Session. This is a no-obligation consultation where you’ll get to see the possibilities for your business then decide on the next steps to take.

Click here to get started. Spots fill up fast… so check it out!



Have You Forgotten Who You Really Are?

By Marketing Tip, Our latest news No Comments

There’s an identity crisis rampant in the online marketing world.

People don’t know who they are anymore. And they’ve run out of words to describe things. Perhaps you’ll recognize some of these?

The fear of failure has turned many amazing folks into boring old clones… and the situation keeps getting worse.

I talk to so many people gripped by fear. They’re making moves they “think” are smart, but really it’s just a copy of what someone else is doing.

From the language they’re using in their marketing to how they describe themselves, it’s just one big boring snore-fest.

You know what I mean… and if you interact with me on Facebook, you know how much juice comes out of these observations when I post them.

Sure, I get plenty of amens and hallelujahs on Facebook, but what I really want to see is CHANGE.

I want to see people get back in the driver’s seat of their own business and stop living in this place of fear.

Like you, I want simplicity. I don’t want complicated approaches to success because frankly the world is complicated enough. I want my business to be a sanctuary, a creative expression that fills my bank account and allows me the freedom to do the things I love with people I love.

I want the same for you.

Doesn’t that sound heavenly?

Here are 3 things you can do to get out of the doldrums and hit your stride:

1. Position yourself so your Talent and Genius shine.

Your Talents are the hard skills you’ve honed through life, work, education… and you do them well. Your Genius is that natural bundle of strengths you own. Nobody taught you to be intuitive, compassionate, analytical… you just have it.

2.  Don’t be a copycat.

If everyone is zigging,  I want you to zag. Make sound business decisions, but take a greater effort NOT to blend into the woodwork. See the image above to remind you of that.

3. Master your message and get it out there to the people who count- not EVERYONE.

You don’t have to court huge audiences- just connect with the people who’ll get you. The ones who you can easily build trust with. These are your ideal clients. You actually don’t need thousands of people on your list to be a success. You just need to get the word out in front of your people… and let them know you’re a solution for them! From that point you can make offers, help people get results, and have a very profitable business.

Next Steps:

Keep reading my tips and implement them on your own. Or…. fill out the form below to learn about my private mentoring programs. From small groups to exclusive in-person retreats, you and I can put our talents and genius together to transform your business… and maybe even your life!

Fill out my online form.

Ready, Set, Activate! How We Can Work Together

By Build Your Business, Our latest news No Comments

Love my tips and want them personalized for your business?

Watch this video to determine if working with me or in one of my mentoring groups  is right for you. I’ve helped thousands of coaches and consultants grow their businesses… I’d love to help you too.

Fill out the form on this page to apply for a Strategy Session with me. Spaces fill fast.



Fill out my online form.