Worst Advice I’ve Heard on Positioning Your Business

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How you position yourself is THE MOST IMPORTANT THING TO FOCUS ON if you want to make money as a coach, consultant, trainer, speaker, or healer.

Why? Because your positioning is an all-encompassing form of communication: it’s your energy, your presence, your branding, your message, and your value all rolled into one.

When selling your expertise, your positioning is what’s going to attract people to you and get them to YES.

But many people are doling out BAD ADVICE that’s hurting, not helping, entrepreneurs. Here are 3 of the  WORST pieces of advice I’ve ever heard about positioning… and what you can do about it.

Bad Advice #1: Be Intimidating

Being an authority in your field does not mean you have to brandish a tough guy/tough chick look or make yourself untouchable. There are people out there who say you need to create a fear factor around yourself to intimidate others… and that’s how they’ll listen to your advice and respect you.

Really?

And somehow trust is going to pop up there? Aren’t these tactics the ones used by dictators and cult leaders?

Whoever is telling you to be this way does NOT have your best interest in mind. Be approachable. Be yourself. Smile. You’ll attract way more people with that than the scowl of intimidation.

Bad Advice #2: Copy The Guru

You see someone who’s really successful. They wear purple. They love sailing. They love horses. They hold 3 live events a year. They have sparkly letters on their website. Their logo is in a swirly font. They have a dog.

Suddenly, you’re feeling compelled to be that person. Or worse yet, you’re being advised to copy that person.

Purple’s not your color, but hey, maybe it’ll turn you into a hot seller! Sailing makes you green in the gills, but you gotta get that picture of yourself on a boat to be just like your idol! You’re looking at sparkly, swirly logos ready to redo your website.

Do you see where this is going? Downhill fast.

Be you. Period. Everyone else is taken.

Find what defines YOU and never feel bad about it!

Bad Advice #3: Branding = Positioning

Branding is important- it conveys visual information that will attract your ideal clients. But positioning isn’t branding and branding isn’t positioning.

Some branding “experts” just want to make a logo for you and call it a day. There’s no thought into the larger picture of you, your expertise, and the power of your Talent and Genius.

Before you sink money into branding, fully understand how you want to position yourself. Ask yourself my 4 Essential Questions:

  • What are you great at?
  • Why is this important?
  • Who is it meant for?
  • Why you?

This will give you greater clarity and ensure that your brand is a true reflection of your Talent and Genius.

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I See Your Genius! Let’s get it out there!

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Nancy Marmolejo

Author Nancy Marmolejo

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